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How to Write a Great Employer Value Proposition (EVP)

Posted on October 2019

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​Companies in the competitive banking and financial sector must compete to attract the best candidates.

As more time is spent on employer branding in the banking and financial services sector, larger companies are creating Employer Value Propositions, or EVPs, to promote their brand as a top-quality employer.

An EVP means imagining employment as a business transaction, with the employee as the customer. It is a presentation of the benefits a company can provide for an employee in exchange for the skills and experience the hire will bring to the company.

This resource reveals how to approach and write a strong EVP which will attract the right people to give you the edge in a fast-moving market.

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